Reach your audience
Flyers provide a great platform to promote special events. There are also many ways in which they reach the audience. Flyers can be placed in streets, other businesses, newspaper insert, and door to door mail drop.
When creating the flyers your creativity should be on top of the game because the flyer should pop out more. Not only should it pop out buy it should also display the message very clear. The flyer can also be double sided so that there is enough space to get the message displayed in.
Using a flyer to promote an event is its tangible nature. If the customer holds your flyer then you would be halfway getting your message across. It all depends on how the design is set up. The reason for this is because it can impact on whether the customer wants to read it or not.
Flyers can also provide a space where you can add coupon codes and vouchers. This is a way in which the future customer can add interest in the event or offer.
Having coupons can also be a great way to measure how successful the marketing campaign has been. By establishing this you can know how successful your event was you can also learn more for the future.